Skip to main content
  1. Home
  2. Beauty
  3. Evergreens

Making sense of scents: The difference between potencies of fragrances

Add as a preferred source on Google

So you’ve finally found a new fragrance that feels like you; now you just have to choose the type of perfume you want. Sound confusing? Here’s our guide to the five perfume types and how to tell the difference between them so you get the right one for your needs.

A woman putting on fragrance.
Image used with permission by copyright holder

Fragrance differences

The differences in perfume types have to do with the oil to alcohol concentration in the product. That number on the box by the name is what’s important when it comes to the length of time it will wear. It’s the fragrance concentration percent.

  • Higher fragrance concentration = more oil of the fragrance
  • Higher fragrance concentration = less alcohol
Recommended Videos

Parfum

Let’s start at the top. This is the most concentrated, most potent, longest-lasting of fragrance. The average concentration is around 20 to 30% but can be up to 40% fragrance concentration.

Pro

  • Best for sensitive skin
  • Least amount of alcohol
  • Won’t dry out skin
  • Lasts the longest (up to eight hours)

Con

  • Most expensive
Chanel fragrance bottle.
Image used with permission by copyright holder

Eau de parfum

If you don’t want to spend the money that a parfum will run, your next best option is going to be looking for an Eau de parfum.

Pro

  • Less expensive than a parfum
  • Easy to find

Cons

  • Higher alcohol concentration

This kind of fragrance lasts about 5 hours long, so it is still a great pick. The concentration is generally around 15 to 20%, Though it does have a higher alcohol concentration, which can mean trouble for your skin, although most people don’t react to Eau de parfum fragrances.

Eau de toilette

As we get lower down the fragrance ladder, we see a pattern. The price and fragrance concentration drop and the alcohol concentration rises. This might be friendlier to your wallet, but not so friendly if you have sensitive skin. The higher alcohol amount can irritate your skin, cause redness or bumps, and can sting your nose.

Pros

  • Less expensive still
  • Fine for a few hours of scent
  • Most common

Cons

  • More alcohol means a higher risk of irritation
  • Won’t last all day if you are looking for that

With a maximum fragrance concentration of 15%, expect the scent of an Eau de toilette to last no more than three hours. Still, eau de toilette can work if you like to re-apply scent during the day or switch between day and night fragrances.

Eau de cologne

With a maximum of 4% fragrance concentration, you’ll find more alcohol in this type of scent than anything else. You need to spritz this on a lot of product to get the scent you want as well.

Pros

  • Affordable for tight budgets
  • Comes in larger bottles

Cons

  • Only lasts an hour or two
  • Have to use a lot

Since the scent won’t last long, eau de cologne is a great choice if you just need something for a date or dinner out and don’t want the scent to last all night.

A woman spraying on perfume.
Image used with permission by copyright holder

Eau Fraiche

This one is extremely similar to eau de cologne in some ways. The main difference is that Eau Fraiche is water-based, which is great news if you have sensitive skin.

Pros

  • Extremely affordable
  • Water-based – won’t irritate skin

Cons

  • Only lasts up to 2 hours
  • Need to use quite a bit

With a fragrance concentration of only up to 3%, you’ll need to keep the bottle nearby if your want the scent to carry through the day. But for a nice scent to perk you up for a short time, this is a great option.

Armed with this information you can walk up to that fragrance counter with confidence and ask for exactly what you want. Whatever appeals to your senses is the obvious choice – but – if you have always wondered why one fragrance was more expensive than another or what the numbers on the box meant, now you know. So have fun spritzing and sniffing your way to your new favorite fragrance to fit your lifestyle.

BlissMark provides information regarding health, wellness, and beauty. The information within this article is not intended to be medical advice. Before starting any diet or exercise routine, consult your physician. If you don’t have a primary care physician, the United States Health & Human Services department has a free online tool that can help you locate a clinic in your area. We are not medical professionals, have not verified or vetted any programs, and in no way intend our content to be anything more than informative and inspiring.

Why Is Everyone Putting Diaper Cream on Their Face? The Science Behind the Viral Trend
Shelf, Shop, Can

Social media has a way of turning the most unexpected products into overnight skincare sensations. One week it is beef tallow. The next, it is diaper cream.

While the idea may sound strange, the trend is rooted in a principle skin experts have understood for years: protecting the skin barrier is just as important as treating the skin itself. Therefore, people are reaching for diaper cream for one ingredient in particular: zinc oxide.

Read more
SRI Labs Is Redefining Haircare With Smart Tools, Scalp Wellness & That Blowout Feeling
woman touching her hair

Your next great hair day might just start with a new name.
Formerly known as Skin Research Institute, the beauty tech brand behind some of the most buzzed-about tools in the industry has officially reintroduced itself as SRI Labs — a sleek, modern identity that reflects its commitment to performance, wellness, and effortless beauty.

Known for the DryQ Blow Dryer, a tool that’s become a go-to for salon-worthy results at home, SRI Labs is quietly becoming a staple in the routines of beauty professionals and real users alike. Now, with the brand’s recent evolution, SRI Labs is doubling down on its signature fusion of science, innovation, and clean beauty — starting with two standouts: the StyleWrap Pro Dryer Brush and the KeeWee Volumizing Shampoo.
The StyleWrap Pro is an all-in-one drying and styling tool with seven interchangeable attachments to take hair from soaking wet to styled in minutes. Whether you’re adding volume, smoothing flyaways, or defining waves, it’s engineered with advanced airflow technology to minimize heat damage while giving maximum style control.

Read more
The best lotions for eczema in 2024
woman applying the best eczema lotion on dry skin

Navigating the vast world of skin care products can be an overwhelming task for anyone, but it can be especially daunting for those dealing with a skin condition like eczema. That's exactly why we put together this guide to some of the best lotions for eczema in 2024, starting with our top pick—the Clearbody Organics Manuka Relief cream.

We'll delve into why these products stand out from the rest, how they can cater to diverse usage needs, and ultimately how they may help alleviate your eczema concerns. Plus, we have a buyer's guide that'll go over some important product features you should be looking for as you search for your new eczema lotion.
The best eczema lotions

Read more