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The 11 best-selling beauty products on Amazon for 2020

Amazon has quickly become a beauty hub with its ever-growing list of brands and products up for grabs, and as any beauty lovers know, you can get a complete lineup for your beauty routine there. Whether you’re looking for ways to amp up your skin care, expand your makeup vanity, or take your hair to new lengths, Amazon has you covered. Seriously, you can find anything, from a new favorite face serum to a rosy blush for flushing out your cheeks. But, since Amazon has so much to choose from, the shopping experience can get overwhelming if you’re scrolling for too long. That’s where we come in to help.

We’ve rounded up the bestselling beauty products on Amazon right now, along with why you should add them to your cart. We’ve covered everything from a cult-favorite face powder to Lady Gaga’s favorite eyeliner. Read on, and learn more about the bestselling beauty buys on Amazon.

At a glance:

  • Best face mask: Aztec Secret Indian Healing Clay
  • Best acne patches: Rael Acne Pimple Healing Patch
  • Best mascara: Essence Lash Princess False Lash Waterproof Mascara
  • Best face serum: TruSkin Vitamin C Serum
  • Best facial tool: Tinkle Eyebrow Razors
  • Best toner: Thayers Rose Petal Witch Hazel
  • Best acne treatment: Mario Badescu Drying Lotion
  • Best makeup remover:
  • Best eyeliner: Haus Laboratories Eye-Dentify Gel Pencil Eyeliner
  • Best blush: Milani Luminoso Baked Blush
  • Best setting powder: Coty Airspun Loose Face Powder

Best face mask: Aztec Secret Indian Healing Clay

If you haven’t heard of this bestselling face mask by now, we’ll assume that you’re not on social media. This thing is everywhere! Editors and influencers alike can’t stop talking about the benefits of Indian healing clay and the skin powers it offers. After mixing this clay mask with some water or apple cider vinegar, you’ll feel the benefits in just under a few minutes. This mask literally purges any gunk out of your skin and underneath your pores. The result? Rejuvenated, smooth, and blemish-free skin.

Best acne patches: Rael Acne Pimple Healing Patch 

If there’s one thing that those with acne-prone skin can’t live without, it’s pimple patches. These nifty, pint-sized patches will target even the most stubborn bumps and inflammation in a single use. They’re jam-packed with the right ingredients for fighting bacteria and preventing new breakouts. Acne is zero fun, and everyone gets the occasional bump here and there.

Whether it’s a whitehead or a cyst, these medicated patches will draw out the sebum that’s clogging your pores. They’re also invisible, and since we’re wearing face masks now, you can easily step outside while simultaneously treating your skin.

Best mascara: Essence Lash Princess False Lash Waterproof Mascara

Want some more flutter? Grab Amazon’s bestselling mascara. The Essence Lash Princess False Lash Effect mascara is designed to do exactly that! Not everyone enjoys applying some falsies or dealing with lash strips, so why not get the job done with a swipe of mascara? The formula is also waterproof, so don’t worry about that summer sweat getting in the way! What shoppers love the most is that the before-and-after comparison is extra noticeable, but without any clumps in sight. Hassle-free and waterproof? Count us in.

Best face serum: TruSkin Vitamin C Serum 

We’ve highlighted this fan-favorite serum in our roundup of vitamin C formulas, and for good reason. Amazon buyers can’t get enough of this professional grade formula infused with vitamin C, vitamin E, and hyaluronic acid. There’s not a single person out there who doesn’t love having bright, radiant skin, and this serum makes that a reality. The power of vitamin C brightens and helps even out the skin tone. It’s budget-friendly and actually works!

Best facial tool: Tinkle Eyebrow Razors

Disposable razors can come in handy when we least expect it. Apart from sculpting eyebrows, these handy razors can rid of peach fuzz, sideburns, upper lip hairs — you name it. However, that’s not to say that you shouldn’t be extra careful when using these. The last thing you want is an irreversible eyebrow mishap! Use with care, but keep in mind that they’re bestsellers for a reason.

Best toner: Thayers Rose Petal Witch Hazel

Toner might be one of the trickiest skin care products in the game! For those who’ve felt that they’ve yet to find a good one, witch hazel is a great option. The soothing treatment won’t leave your skin feeling dried out and will get rid of any impurities post-cleansing. This facial toner by Thayers is made of witch hazel, aloe vera, and rose petal. The formula is gentle, yet effective, and people just can’t stop talking about it!

Best acne treatment: Mario Badescu Drying Lotion

Another great product for anyone who’s acne-prone is the Mario Badescu Drying Lotion. The popular skin care brand never fails to treat its customers with the most beneficial ingredients and treatments. This teeny bottle has a magic pink potion inside that will combat a pimple of any size. Leave it on overnight and watch it shrink or fully disappear by the morning. A little bit goes a long way!

Best makeup remover: Bioderma Sensibio Makeup Remover

You’ll see everyone from celebrities to your neighbor promoting this product. There’s nothing we love more than a gentle and effective formula. This micellar water is perfect for removing makeup, even around the super-sensitive eye area. Use it before cleansing your face to leave it feeling squeaky clean.

Best eyeliner: Haus Laboratories Eye-Dentify Gel Pencil Eyeliner

When Lady Gaga dropped her signature Haus Labs beauty line exclusively on Amazon, we knew it was going to be good. Surely, we were right, and her fans agree. If you’re looking to add a piece of Haus to your own vanity but not sure where to start, try the popular Eye-Dentify Gel Pencil Eyeliner. It’s built like a tattoo and easy enough for those with shaky hands to use. You don’t have to worry about smudging with this one, and you’ll be left looking you’re also a part of the A-list.

Best blush: Milani Luminoso Baked Blush

We love when a drugstore item is also a bestseller. Sometimes drugstore products don’t get the credit they deserve, but that’s not the case with Milani’s cult-favorite blush in the shade Luminoso. The peachy-pink color has a little sparkle in it to really bring out the rosy hue of your cheeks. There’s no telling that this blush is under $10 when it’s brushed onto the apples of your cheeks.

Best setting powder: Coty Airspun Loose Face Powder

It’s likely that your mom and grandmother used this setting powder at one point — or that they still do. The Coty Airspun Loose Face Powder is definitely an OG beauty product, but its legacy lives on for good reason. Set your makeup without the hassle of worrying about a white cast from the powder. It’ll seal in your look for hours, if not the whole day, and you won’t be left looking cakey. It’s quite literally a smooth finish!

Looking for more great stuff? Find more on our health and beauty hub.

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