Your next great hair day might just start with a new name.
Formerly known as Skin Research Institute, the beauty tech brand behind some of the most buzzed-about tools in the industry has officially reintroduced itself as SRI Labs — a sleek, modern identity that reflects its commitment to performance, wellness, and effortless beauty.
Known for the DryQ Blow Dryer, a tool that’s become a go-to for salon-worthy results at home, SRI Labs is quietly becoming a staple in the routines of beauty professionals and real users alike. Now, with the brand’s recent evolution, SRI Labs is doubling down on its signature fusion of science, innovation, and clean beauty — starting with two standouts: the StyleWrap Pro Dryer Brush and the KeeWee Volumizing Shampoo.
The StyleWrap Pro is an all-in-one drying and styling tool with seven interchangeable attachments to take hair from soaking wet to styled in minutes. Whether you’re adding volume, smoothing flyaways, or defining waves, it’s engineered with advanced airflow technology to minimize heat damage while giving maximum style control.
And while your strands are getting the spotlight, SRI Labs hasn’t forgotten the root of it all: scalp health. That’s where the new KeeWee Volumizing Shampoo comes in. Formulated with biotin, natural kiwi enzymes, and antioxidant-rich botanicals, KeeWee is designed to reduce shedding, support healthy growth, and restore balance to the scalp — all without sulfates or harsh additives.
Together, KeeWee and the StyleWrap Pro bring salon-quality results home — with less heat, more control, and formulas that respect your hair’s long-term health. And behind it all, SRI Labs seeks to lead the way in blending beauty with breakthrough science.
“The StyleWrap Pro is the tool that produces high-end blowouts without extreme heat — I recommend this to my clients that want that Beaudacious look from home,” Beau Dieda, Celebrity Stylist.
Because the best kind of transformation? It’s the one you can feel from root to tip.
