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A woman holding up a primer by her face.

4 handy tips to choose the best primer for your skin

These tips will help you choose the best primer for your skin
are y2k skinny brows for you

To pluck or not to pluck: Is the Y2K skinny brow trend for you?

A woman in fall fashion and makeup.

Check out these 4 extreme makeup trends for fall

best fall eye shadow looks makeup artist applies  beautiful woman face perfect

You are going to want to try these 5 best fall eyeshadow looks for 2021

An array of nail polishes against a colorful backdrop.

You should try these 8 best cruelty free vegan nail polishes

Closeup of woman's eyes with blue eyeshadow and liner

Y2K makeup trends you should try to add some shimmer to your look

A set of fun witchy Halloween nails.

Give yourself a hand this Halloween with creepy and crazy nail art

A group of adults dressed up for Halloween.

The best Halloween makeup looks on TikTok you can do at home

Group of friends wearing scary Halloween makeup

The four scariest Halloween makeup tutorials on YouTube

A woman holding her head in her hands with red lips and beautiful eye makeup.

Makeup tips to make your almond-shaped eyes even more gorgeous

A woman with a face mask in one hand and giving a peace sign with the other.

The big reveal: Lip color and makeup for post-pandemic mask life

A woman using an eyelash curler.

How to curl eyelashes the right way

Woman with tattoos applying mascara

The best makeup tips we learned on TikTok

Add some pizzaz to your look by checking out these great makeup tips on TikTok
A woman putting on trendy eye makeup.

5 fantastic eye makeup trends on TikTok you should try

Are you looking for a way to step up your beauty game? These adventurous TikTok eye makeup trends will keep you on the cutting edge of the newest looks.
A woman doing makeup tutorial on video.

4 incredible YouTube makeup tutorials that only use drugstore products

Don't break the bank with your beauty routine. The tutorials by these four YouTubers will show you how to put your best face forward with drugstore makeup.
A woman doing a recording of makeup application.

3 amazing makeup tutorials from Black YouTubers we love

Applying makeup is a skill as well as an art. These Black Youtubers have created some amazing makeup tutorials and can help you find the match for your shade.
A woman having makeup put on her face.

7 celebrity makeup artists you need to follow on Instagram ASAP

If you're interested in seeing who's responsible for some of the latest looks from the hottest starts, follow these celebrity makeup artists on Instagram now.
A woman looking at makeup in a store.

5 best places to buy foundation online

Buying foundation can be challenging if you are unable to go to a store. These retailers make it easier with quizzes and photos to guide you to the right shade.
A woman with a lot of freckles looking at the camera.

How to apply makeup to cover freckles

Freckles are beautiful, but sometimes you want them to be a little more subtle. Try these tips and products to tone them down without looking overly made up.
A woman applying eyelash serum.

Does eyelash serum work? What you need to know

Eyelash serums can help you grow more, longer, more lush lashes that will keep your store-bought ones in the drawer. Here's what you can expect from them.
A woman with flawless makeup out on a sunny day.

The best makeup with SPF protection under $55 you can get now

You don't need to sacrifice glamor to protect your face from the sun's harmful rays. These top 5 products offer SPF protection and help you look your best.
woman touching lips and smiling

Pamper your pout: How to get your lips summer ready

The winter has been harsh on our lips. Here's how to take care of your lips for the best smile possible.
Neutral makeup pieces.

4 best Youtubers to follow for natural, everyday makeup

Follow these YouTubers today for natural makeup tips.
Two women on the beach looking fierce.

How to pick the right foundation for summer heat

This is what you need to know about wearing foundation in the summer.
Two cups of makeup brushes sitting on a table.

How to clean makeup brushes the right way

Cleaning your makeup brushes is essential. We tell you why and how to do it the right way.
Flat lay of eco-friendly beauty products

How to make your beauty routine better for the Earth (and you)

Beauty products are not always eco-friendly — here's how to take care of the planet while caring for your skin.
A woman doing her eyebrows.

5 amazing YouTubers to follow to up your eyebrow game

If you're looking to shape your eyebrows, follow these YouTubers.
Makeup items exploding out of a makeup bag.

Good, better, best: Travel makeup organizers you need to have

These are the best makeup organizers for making travel easy.
Makeup laid out on a table.

Tips and tricks for choosing the best makeup products for you

Here's how to pick the right makeup products for you.
Woman applying sunscreen to her shoulder.

6 beauty products that offer great UV protection

Protect yourself from the sun with these great makeup products.
A young woman smiling and having fun with a palate of makeup.

Does your teen want to wear makeup? What you need to know

Is now the right time for your teen to wear daily makeup? What you need to know
Makeup neatly spilling out of a makeup bag

How to choose the right concealer for your skin tone

This is what you need to know to pick the right concealer for your skin tone.
A woman with a natural, glowing makeup look

This is how to do natural glowy makeup

Get a natural glow every day if you follow these makeup tips and tricks.
foundation swatches on arm for color comparison

Choose the right foundation color with this skin matching guide

Picking the right shade for you can be challenging but this guide makes it easy
eyebrow shaping guide woman tweezing her eyebrows

This is the only eyebrow-shaping guide you need

Shaping eyebrows can be a challenge, even if you already know your face shape. This guide will ensure you look and feel your best.